Team_en - The Thrive

We bring more sizzle to companies

Our team

Founding partners

EErik-Jan Hoekstra, co-founder of The Thrive, is passionate about leadership and sustainable transformation. He enjoys having meaningful conversations with leaders who want to make a lasting difference with their organization. His approach is personal and professional, focusing on genuine connection, shared ambition, and practical results. With sensitivity, trust, and confrontation, he expands the comfort zone, leading to deeper insights and lasting impact.

Erik-Jan Hoekstra

Founding partner

+31 (0)6 55 77 88 99
erik@thethrive.com

curious | empowering | people-oriented | creating the future

Bob Vrijaldenhoven thrives when he helps leaders, teams, and organizations to flourish. He is genuinely interested, observes, listens, and also notices what is left unsaid. He makes the implicit explicit, creating extra insight. Insight that helps navigate past obstacles toward enhanced value creation. He connects, participates, appreciates, challenges, and takes an extra step to foster engaged agility.

Bob Vrijaldenhoven

Founding partner

+31 (0)6 22 79 52 31
bob@thethrive.com

camaraderie | movies | Breda | epicurean

Boudewijn Roubroeks is always focused on the person behind the professional. He unlocks autonomous motivation, opens new inner energy sources, and inspires people to rise. Since everyone can exert influence, Boudewijn sees everyone as a colorful leader. Direct, radically personal, challenging, forward-thinking, and reliable. He should take a bit better care of himself.

Boudewijn Roubroeks

Founding partner

+31 (0)6 53 80 14 59
boudewijn@thethrive.com

softness and vulnerability overcome the hard and strong | nature | imagination | people | atmosphere

Partners

Pim Houben helps leaders and teams activate their strategy. He focuses on developing leadership and streamlining collaboration. Pim has an analytical, curious approach, connects easily, enjoys asking sharp questions, and challenges others to adopt new behaviors. To help organizations move towards greater shared ownership, he combines his experience as a top sports coach with his knowledge of organizational psychology and behavioral change.

Pim Houben

Partner

+31 (0)6 13 91 32 86
pim@thethrive.com

leadership | teamwork | hockey coach | psychology

Ingrid Dietz believes in collaboration: together we can achieve more than when each focuses on their own part. She gains energy from facilitating leaders and their teams through transformation processes. Together, they embrace challenges with trust and connection. Ingrid brings a unique mix of strategic business knowledge and expertise in team dynamics and human change. She combines this with sensitivity to what happens beneath the surface. Ingrid co-creates as a team player to get things done.

Ingrid Dietz

Partner

+31 (0)6 21 93 84 87
ingrid@thethrive.com

friendship | dancing | innovative learning | Asia

Thrivers

Marion de Witte loves learning. For her own growth, but also to invite others to grow. She makes contact easily, asks relevant questions, observes, and listens. Marion is curious about origins and vision. She enjoys getting everyone on board and building momentum together. The best moment? When achieved results lead to surprise and pride in the people she works with.

Marion de Witte

Thriver

+31 (0)6 53 90 01 08
marion@thethrive.com

stories | fair-weather sailor | language | Zwolle

Robbert van Ede sees life itself as the ultimate teacher: every situation is an opportunity for transformation. For Robbert, personal leadership means taking full responsibility for every thought, action, and emotion. His specialty? Facilitating experiences aimed at developing awareness. This fosters growth and leadership from within: mentally, emotionally, spiritually, and physically.

Robbert van Ede

Thriver

+31 (0)6 41 79 43 45
robbert@thethrive.com

nature | movement | inner exploration | discovery

Martijn Messemaker works side by side with leaders as a co-pilot for transformation. He is the outsider in your team, driven by sustainable growth for organizations and people. He thrives on solving puzzles, simplifying the complex, clarifying cohesion, connecting with people, and driving results-oriented activation and execution. Patience can sometimes be a challenge.

Martijn Messemaker

Thriver

+31 (0) 6 42 41 89 49
martijn@thethrive.com

growth | cycling | walking | music collection

Rik van der Ven has transitioned over the past ten years from business consulting to facilitating sustainable, transformational change. He works as a facilitator and coach for executives, teams, and entrepreneurs. His approach is optimistic, in-depth, personal, and creative, always aimed at achieving meaningful results. Rik enables his clients to create levers for sustainable change that are both natural and lasting.

Rik van der Ven

Thriver

+31 (0)6 55 81 29 70
rik@thethrive.com

optimistic transformer | mountains | water | integral change | happy dinners

Michelle Kruszel Vaessen guides people with passion and believes learning happens in a safe environment, where shared experiences and connection are central. With an eye for the unique needs of each group, she fosters trust and promotes a positive team culture. Her focus is on growth and creating a work environment where fun and performance come together.

Michelle Kruszel Vaessen

Thriver

+31 (0)6 15 67 69 33
michelle@thethrive.com

to the core | energetic | open | fun | running

Bart Haanen loves adventurous discovery and sustainable development. He navigates by his core values: trust, integrity, and autonomy. Cultural differences and diversity in nature inspire him. Meaningful encounters, where different perspectives emerge, often lead to new, special insights. Bart supports teams in their collaboration by seeking the 'win-win' in achieving common goals. This strengthens the sense of connectedness.

Bart Haanen

Thriver

+31 (0)6 54 23 77 41
bart@thethrive.com

adventure | social entrepreneurship | optimism | eye-opener | personal

Franka Rolvink Couzy knows that every change begins with insight. Insight into the environment, but especially into the key players themselves. That’s why she helps senior managers find the insights that open the door to moving forward without obstacles and – especially together – changing for the future. Franka particularly enjoys those 'aha' moments and the sparkle in the eyes that often accompanies them.

Franka Rolvink Couzy

Thriver

+31 (0)6 41 37 41 09
franka@thethrive.com

care to dare | writing | crossfit | family & friends

Stijn believes that true transformation starts with a deep appreciation for all that has brought you here. And that a system becomes more vital when it has all its ‘opposites’ at its disposal. Inspiration and manifestation. Rest and movement. Inward and outward. Autonomy and connection. Hard and soft. He has a soft spot for inclusiveness and diversity. Which of course means that, as a white man, he constantly has to re-evaluate and adjust his own perspective.

Stijn Thiecke

Thriver

+31 (0)6 28 84 63 51
stijn@thethrive.com

Are you a Thriver?

We do not recruit & select or hire. We do meet and explore potential collaborations. To find out together what is possible.

"When you change the way you look at things, the things you look at change." Miriam Hafkemeijer believes the world becomes a more beautiful place when we can look at another’s viewpoint with an open mind. Thanks to her experience in business, and a combination of analytical ability and sensitivity to underlying currents, Miriam quickly sees what is needed to get teams or organizations moving again. She draws inspiration from music, poetry, indigenous traditions, and nature.

Miriam Hafkemeijer

Thriver

+31(0)6 57 33 47 25
miriam@thethrive.com

personal growth | impact | courage | authenticity | singer

Fernande Veldhuis works from connection and trust, driven by positive psychology and inspiring others in this. She enjoys unraveling and connecting the dynamics within organizations. She is curious about diversity and likes to highlight everyone’s potential. She listens, observes, and analyzes with a systemic view, translating this into practical insights, skills, and strategies that contribute to resilient, people-centered collaboration.

Fernande Veldhuis

Thriver

+31 (0)6 44688734
fernande@thethrive.com

connection | trust | nature | thinking in possibilities

Niels Thijssen is a reliable partner in transition. He inspires, guides, and facilitates leaders and teams in unlocking potential. Sharp, curious, and close, always searching for the essence. Niels enjoys looking through a systemic lens and often works from the philosophy of Secure Base leadership. Real change takes place at the identity level, both in individuals and teams.

Niels Thijssen

Thriver

0032 484 92 74 43
niels@thethrive.com

Secure Base | expeditions | leadership | teams | coffee

We enjoy
working with:

our global network of facilitators
Lumina Learning
Earthwise
Frisse Blikken

We care about the following parties with a warm heart and a percentage of our sales: